Unique Brand Messages and Promotions

I'm a sucker for really creative brand messages and promotions. There is so much noise out there that it is important to be creative when trying to target certain consumers. These commercials, promotions, and viral videos really help promote the brand in such a unique way! Check them out, and share your favorites in the comments.

Nivea

Dove

I'm sure everyone has seen this, but it's genius and I can't leave it off. 

Poo-Puorri

From the genius minds that also brought us the Squatty Potty

FiberFix

Is Online Video the Future for Content Marketing?

Yes. At least that's what the numbers are saying. 

Video is taking over the internet. If you are browsing the internet you would have to try very hard to avoid video content marketing and very very hard to avoid video altogether on the internet. If you aren't using video as a content marketing strategy you're doing it wrong.

According to Cisco, by 2017 69% of all consumer based internet traffic will be video. That's insane. Leveraging video to fit your content marketing is important. One of the ways I have seen video used in a very strategic and creative way is through "How to" and "Demo" videos on youtube. Whenever I need to figure out how to do something, from learning the features on a new camera to changing the oil in my car there is a youtube video for it. 

Here are two examples of excellent use of video content marketing:

NAPA Filters published a video called "How to change your oil". Basically this was free advertising, and they had a captive audience for seven minutes while they showed you how to change your oil and use NAPA Filters.

MyNiceTie (a website that sells ties) published a video called "How to Tie a Tie: Full Windsor" SEVEN MILLION views later and they have proved how simple it is to use video to reach your audience. 

At Trinity University our most watched video on our youtube page is a video from 2013 called "How to Buy a House"  and you may wonder why a university would benefit from a video about buying a house, but that's just it, free advertising. As a university our number one job is to educate. It really is a great opportunity to educate people looking for certain types of information while introducing them to the brand. 

What are some of the ways you are using video as a content marketing, social media, or outreach medium to build your brand? 

Let me know your thoughts in the comments or on twitter @taylorstakes.

360 Degree Video Is Here To Stay

With Nikon announcing at CES 2016 they are coming out with their own 360 degree camera, it's safe to assume the medium is here to stay. Still in it's infancy it is exciting to see where this technology is used in the filmmaking world. 

“Nikon (link is external) takes a bold step into the action camera arena with the KeyMission 360. This camera is equipped with two lenses and two sensors in order to capture a 360-degree view in 4K video. Nikon developed the KeyMission 360 with sports and outdoor users in mind and made this little camera able to withstand water at 100-foot depths.”

— Videomaker.com

Check out more of the details from Videomaker.com here: CES 2016: Nikon Announces 360 Action Camera

Nikon 360 Camera

Using Wipster in a Collaborative Post Production Workflow

I've always wanted to start a blog  and talk about video production and using video in marketing.  As one of the fastest growing mediums for marketers video is a constantly changing medium. From how we shoot and edit video, to how we post the final product.  I want this blog to become a place where I can  review the tools I use, or talk about something I'm doing that really changes the way I'm shooting, or editing a project. I also want it to be a blog where I can learn about how to make a better end product. 

So, I decided to start with a tool I absolutely love. Wipster. 

As a media producer there is no question your work is going to be reviewed. Working with many different clients, it is important to have a streamlined workflow in order to keep all projects organized. One of the biggest pains in video production is the client review process. No matter how big or small a project there is always going to be feedback from the client. Using email, vimeo, youtube, word of mouth, sticky notes, and other forms of various feedback made the process even more time consuming. Even worse, this process could lead to missed feedback, mistakes, and an upset client. About a year ago I came across a small company called "Wipster" from New Zealand who claimed to solve all of these issues. I gave them a try and was blown away with how simple it was to use. 

We started using Wipster for every video production project at Trinity University. Because our offices are all over campus Wipster gave us the ability to collaboratively work on a project simultaneously. All I do is upload a video file and we are able to comment directly on the video. Frame by frame. It's so simple to use and the email Wipster sends to your team or other individuals you want to review your video explains just how simple it is to use Wipster.

Screen shot of a video with comments from my team

There are countless ways Wipster has truly changed the video production game. You no longer need to send an email to a client with a link to a vimeo password protected video. Only to have the client email you back an incoherent email about "making changes to the third scene where the music changes just after the text" (wait what?). It makes the creative process so much easier especially working with a team. Instant feedback is something I really appreciate and bouncing ideas off my co-workers who are a 15 minute walk away has become so much easier because of Wipster.

So, if you are video editor, producer, filmmaker, or do any type of video production work that requires feedback, or collaboration I'd highly recommend you checking out Wipster.  Have you used Wipster? What are your thoughts?

Wipster.io